👀 THIS [ ? ] Ad-Market is expected to grow to $16 Billion this year...

Welcome

Whats up! Welcome to Wouters newsletter/blog. It’s Monday! That means i’m going to be covering:

• 🤫 Inside Sales Story / Operator Secret

• 💰Deals of the Week (Tik Tok doing what?)

• 🔥 Trending Right Now (This ad category is gonna reach $16B in spend next year…)

P.s, I’m building this newsletter in public! If you want to see the behind the scenes, follow me on twitter..

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SALES SECRET / INSIGHT OF THE WEEK
Why I walked away from $200k/yr at 21…

I 𝘄𝗮𝗹𝗸𝗲𝗱 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 $𝟮𝟬𝟬,𝟬𝟬𝟬/𝘆𝗿 job at the age of 21.

The job was 𝗶𝗱𝗲𝗮𝗹, flexible hours, doing something I was good at, for an amazing employer.

I turned the role down, after lots of hard thinking. I had gotten another proposal that paid much less, but gave me more experience in things i sucked at.

• I am optimizing for learning over earning.

• I am optimizing for personal growth.

This decision wasn't easy.

$200,000/year.

$16,000+ a month.

At 21 years old that didn't just offer financial stability but also a certain prestige and comfort. Basically it would let me flex a lil’

Yet, I couldn't shake off the feeling that I was settling for the known rather than challenging myself.

Naval sais, when confronting a choice, choose the option that gives MORE pain in the short term. Success comes from continuous learning and personal development. Financially in the short term, it's most definitely a mistake. Ya boy has acquired a taste for spending and that's hard with no income.

But, in the long run. I don't doubt that this will lead to outcomes I wouldn't have expected. In a good way!

What is your philosophy or framework for tackling large financial problems? Or opportunities?

DEALS OF THE WEEK
Axel Springer and Open-AI did what!?

This is the weekly section where we recap the most interesting media related deals of the past week.

• Disney, Reliance plan London meeting for India media merger talks

• SiriusXM Announces a Merger Deal With Liberty Media

• Decrypt Media and Rug Radio Aim to Combine Forces and Create [REDACTED], a Next Generation Media Conglomerate

• Axel Springer, OpenAI strike "real-time news" deal for ChatGPT

• Shari Redstone Inches Toward Parting With Paramount - Puck

I’m really excited about the Open AI <> Axel Springer partnership. I’m going to do a breakdown thread later this week.

TRENDING
The Political Ad Market Is about to BOOM 💣

• Firstly is Facebooks new ad-free subscription service a way to generate new revenue? or do they just want to cover the costs to satisfy European data legislation.

• Tik-Tok, and the brands that are taking incredible advantage to revamp their sales.

• Twitter seems to be… growing? They added 10M users last month.

• One of the biggest ad-markets hidden in plain sight? The US Poltical ad-market, it’s projected to reach $16 BILLION in 2024

  What’s The Secret To A Great Sales Effort?

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Need Help?
Time to help. Need Sales Advice? I got you..

Are you running a newsletter right now and are looking for an external sales-experts opinion on wtf is going on?

Then i’m your guy! Reply to this email if you’re interested :)

wait…
BEFORE YOU GO!

Don’t forget

Don’t forget to come back for Wednesday’s newsletter where I will cover:

• The Modern Day Blue Print for creating a $10M+ Newsletter Business

• and an incredible giveaway!

• Share this newsletter to your friends for good luck!