Merry Christmas! - Sales Tip of the Day, Deals of the week and What's trending?

Author

Wouter Teunissen
December 25, 2023

Welcome

Whats up! Welcome to Wouters blog. It’s Monday! That means i’m going to be covering:

  • 🤫 Secret / Operator Secret

  • 💰Deals of the Week

  • 🔥 Trending Right Now

Wishing all 780 of you a super merry Christmas, now let’s get it!

P.s, I’m building this newsletter in public! If you want to see the behind the scenes, follow me on twitter..

SALES SECRETS
Sales Emails - Volume or not?

Most people think that to sell ads you have to send lots of cold emails.

I disagree. Instead you should hyper-target and hyper-personalize your campaigns. Here's why:

So everyone agrees sending cold-emails only works if the email is relevant right?

Well I think to be relevant you should try to understand who you're sending a message to. And that takes time.

Sure mass cold-emails can work, but i think it feels sloppy. Being relevant is key.

This means sending a message to:

  • The right contact person.

  • At the right time.

  • With the right messaging.

So for example, DON'T email the CTO (wrong person), after a 50% layoff round on Christmas (brutal timing for a round of layoffs lol).

But how do you create relevant messaging?

Try to understand who your recipient is. Be clear on the value-prop / why you're reaching out to the person.

Understand why or give a reason for why you're reaching out to this person right now. (e.g. I just saw you sponsor newsletter X, or I saw you raised a seed round etc.).

Then you create a cold-email that follows AIDA.

Attention.

Interest.

Desire.

Action.

If you understand who you're contacting and why (aka having relevant messaging), you can do this easily. It just takes time but should result in more effective cold-emails. And hopefully as such, more sales.

Friendly reminder to get your limited 3 day free trial for Open Rates. The tool i built that helps you find and convert newsletter sponsors in your niche.

SALES SECRETS
Sales Emails - Volume or not?

Most people think that to sell ads you have to send lots of cold emails.

I disagree. Instead you should hyper-target and hyper-personalize your campaigns. Here's why:

So everyone agrees sending cold-emails only works if the email is relevant right?

Well I think to be relevant you should try to understand who you're sending a message to. And that takes time.

Sure mass cold-emails can work, but i think it feels sloppy. Being relevant is key.

This means sending a message to:

  • The right contact person.

  • At the right time.

  • With the right messaging.

So for example, DON'T email the CTO (wrong person), after a 50% layoff round on Christmas (brutal timing for a round of layoffs lol).

But how do you create relevant messaging?

Try to understand who your recipient is. Be clear on the value-prop / why you're reaching out to the person.

Understand why or give a reason for why you're reaching out to this person right now. (e.g. I just saw you sponsor newsletter X, or I saw you raised a seed round etc.).

Then you create a cold-email that follows AIDA.

Attention.

Interest.

Desire.

Action.

If you understand who you're contacting and why (aka having relevant messaging), you can do this easily. It just takes time but should result in more effective cold-emails. And hopefully as such, more sales.

Friendly reminder to get your limited 3 day free trial for Open Rates. The tool i built that helps you find and convert newsletter sponsors in your niche.

DEALS OF THE WEEK
Who is buying who?

There aren't a ton of deals happening, but the deals that are happening. Are HUGE. Listen to this:

Need Help?
Time to help. Need Sales Advice? I got you..

Are you running a newsletter right now and are looking for an external sales-experts opinion on wtf is going on

Are you running a big ass newsletter? A small newsletteGood morning. WeWork filing for bankruptcy this week showed us what happens when your mission to “elevate the world’s consciousness” gets tripped up by poor planning.

5 Interesting links of things that are happening/helpful right no

wait…
BEFORE YOU GO!

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Don’t forget

Don’t forget to come back for Wednesday’s newsletter where I will cover:

  • The 2024 playbook for a $10,000,000+ solo-newsletter business!

  • and an incredible giveaway!