🍿This Newsletter just got $10MM in funding....

Welcome 

Whats up! Welcome to Wouters blog. It’s Monday! That means i’m going to be covering:

• 💰Deals of the Week

• 🔥 Trending Right Now

Today is a really interesting edition, from a Newsletter raising $10M to a single man, yes a single person offering $30BN to buy an iconic media brand. Let’s dive in!

P.s, I’m building this newsletter in public! If you want to see the behind the scenes, follow me on twitter..

Follow me booty here lad.

DEALS OF THE WEEK
6AM City Raises a $10M series A round

6am city is known for their local newsletters, they raised $10M in funding and have around 1.3M+ newsletter subscribers across 26 regions.

The unit economics for these newsletters are wonderful they can command high CPMs, low CAC’s and are able to recruit local talent. Many folks are considering starting local newsletters and honestly. maybe you should too!

But there’s more!

Spotify signs new multiyear podcast deal with Joe Rogan. Interestingly, it’s not an exclusive deal. Welcome back to YouTube. It seems like theres a shift in Spotify's podcast strategy toward owning the distribution and monetisation rights

Byron Allen submits $30B offer for Paramount Global. The founder and CEO of U.S. media company Entertainment Studios, Byron Allen is balling out of control! He runs one of the largest cable network portfolios in the industry. and prev. acquired The Weather Channel, big moves!

Reddit’s IPO Could Be Coming in March, at a $5B Valuation.

Founder and CEO of FreightWaves announced he is acquiring the company's media business and merging with his other media assets in aviation and marine. The new entity will be called Firecrown. 

FreightWaves is a data provider for the global supply chain and the industry’s largest media platform (again, niche: opposite to The Messenger)

• +1M unique visitors/mo.

• 30K viewers/day on its streaming TV. 

• 100K podcast downloads per month

• Team: 50 full-time journalists and analysts.

Just look at the featured image of each of their top stories. ALL TRUCKS it’s hilarious 🤣 Their CEO gave an interview on: Why media businesses are the greatest arbitrage opportunity this decade.

TRENDING
The Messenger Is Shutting down because of…

The Messenger is shutting down after it launched w/ $50M in funding last May. It was built on the flawed premise that a big, generic news audience has value. No severance to its 300 employees, who were paid above market wage. Staffers filed class-action lawsuit as a result!

Universal Music Group removed all songs from TikTok. They control ~1/3 of the global music market. TikTok "attempted to bully us into accepting a deal worth less than the previous deal" So now existing videos that used music from Universal’s artists have had their audio muted entirely.

Threads now has 130M MAUs. And YouTube Now Has 100M Premium and Music Subscribers and! now X is Experimenting with New Options to Sort Post Replies At 2B total active YouTube users, only 5% pay. X is testing a new option that would enable you to sort the replies on any post. Interesting!

Need Help?
Time to help. Need Sales Advice? I got you..

Are you running a newsletter right now and are looking for an external sales-experts opinion on wtf is going on?

I’ve helped sell millions of dollars worth of newsletter advertisements. IF you want consulting advice i’m available for calls.

Reply to this email if you’re interested with your problem(s) + budget.

wait…
BEFORE YOU GO!

Don’t forget

Don’t forget to come back for Wednesday’s newsletter 🙂