🍿 5 things to avoid doing when running your media brand..

Welcome

Whats up! Welcome to Wouters blog. It’s Friday! That means i’m going to be covering a breakdown of someone amazing in the industry. Today we’re covering:

Jane Pratt Magazine Mogul's career and 5 things to know before you start a media brand!

Who is Jane Pratt? She founded Sassy in 1988, a magazine that took the women’s media niche by storm with its candid approach and simple language. Oh and btw she was also the founding editor of Jane magazine in 1997, ya. She is a bad ass.

Now although you’re not trying to create a Magazine empire, there are some really interesting go to market/media brand learnings from her story. So today i’ll break down the 5 things you can action on after reading this newsletter.

REMEMBER! if you enjoy this read, send this email to a friend!

P.s, I’m building this newsletter in public! If you want to see the behind the scenes, follow me on twitter..

Follow me booty here lad.

Her Story in Short
What did she do and why did it work?

Both magazines Jane started talked about things that were considered taboo, like sex and feminism.

This resonated with women and became very popular fast, it also paved the way for current magazines like Cosmopolitan. 

Her influence can be seen in the shift towards more authentic and diverse representation in women's media, as well as the integration of feminist thought into mainstream entertainment coverage. I think this is also true in general for media. We’re now looking more to niche b2b creators and content creators for our trusted information.

We follow folks on Linkedin and Twitter — we don’t follow companies or brands.

This trend she helped pioneer is evident even today in the digital media landscap. Funnily enough she has been involved in an online website aimed at women called xoJane, meant for women who grew up reading the Jane magazine.

Take out your pencil and pens…
5 things to learn before starting your own media brand

From Pratt’s rise we can take away a few learnings that remain relevant in todays media landscape.

• Authenticity Matters:

  • Her success is rooted in her commitment to authenticity.

  • Now adays people really do crave genuine connections. Ensure your content/ brand reflects sincerity, resonating with your target audience on a personal level. Don’t be a cookie cutter chat-gpt sprouting machine!

• Understanding Your Audience:

  • Pratt’s ability to understand and cater to her audience’s needs set her apart. Really get to the nitty gritty details to identify your target demographic and tailor your content to meet their preferences and interests.

  • What does your reader do when they wake up? Where do they shop? Who do they know? What do they care (or don’t) care about?

• Adaptability in the Digital Landscape:

  • Be flexibile! Pratt navigated industry shifts smoothly. She knows the importance of staying agile.

  • So embrace emerging technologies and platforms to remain relevant and engage with your audience effectively.

  • This can be as simple as buying twitter ads when they were really cheap — be flexible.

• Innovative Storytelling:

  • Basically don’t be f*cking boring! Pratt’s magazines were known for their unique storytelling. Capture (yes really listen to what that word means!) and capture/retain audience attention in an ever crowded media landscape.

• Monetisation Strategies:

  • You want consistently sustainable revenue streams.

  • So try everything out and see what sticks. From advertising and sponsorships to subscription models, identify a mix that aligns with your brand and ensures financial stability.

That’s all for today! Remember to come back Monday for this weeks hottest media deals, sales and newsletter secrets and the top trending news of the week.

wait…
BEFORE YOU GO!

Need Help?
Time to help. Need Sales Advice? I got you..

Are you running a newsletter right now and are looking for an external sales-experts opinion on wtf is going on?

I’ve helped sell millions of dollars worth of newsletter advertisements. IF you want consulting advice i’m available for calls.

Reply to this email if you’re interested with your problem(s) + budget.

Don’t forget

Don’t forget to come back next week for Mondays newsletter where I will cover:

• An insane newsletter sales secret.

• The deals of this week, and

• Everything trending right now!

Talk soon have a great weekend 🙂