Welcome!

I will keep this short since you probably don't care. But.

As a heads up, I'm still going to be figuring out the exacts ins, and the exact outs of the format of this newsletter.

And as such, i need you to reply to this email. Tell me what you wanna to read mf!

Alright, popcorn time 🍿let's get into it...

👀 In today's email we cover:

• A man that wants to give you $150,000 and 4 other quick hits

• Insights into why you shouldn't start that A.I. newsletter

• Two Sales Lessons from a $12 Billion Dollar Company you need to use.

Let’s get into it…

📝Quick Hits

This guy wants to give you $150,000 ?

Want $150k? Greg Isenberg is looking to buy a newsletter (any kind) for $150,000.

If you have an AI newsletter and are looking to jump-ship, or know a guy that wants a quick hit or want to start something new. You should DM Greg on Twitter.

Greg already has an A.I. newsletter so i'm curious to see why he wants to buy another newsletter. Maybe he saw what Tiny did in creating an agency and partnering with A.I. newsletter lore and wants to recreate the success.

Ok but what if your newsletter isn’t that big?

Well, Paul Metcalfe is looking to buy a newsletter for $15,000. Check it.

Alright now for those quick hits you wanted:

• The Daily Upside is on pace to hit $3.5MM in revenue for the year 2023!

• How the Hustle and MilkRoad acquisitons have lead to a booming newsletter industry

• Beehiiv hits $4m in Annual Reccurring Revenue, and the exact playbook on how they did it

• How SuperHuman went from $0 to $1 Million in 7 months

• The easiest way newsletters can earn money

• MarketBeat hits 3.6M subs and is on pace to hit 4M by the end of the year

That's crazy right? Well you might want to start your own newsletter and get to 4m subscribers. But please ....

📈Newsletter Insights

Stop. Please don't do it. Don't start that A.i Newsletter because...

A tweet by Matt McGarry went bonkers on twitter recently.

It sparked a debate on why you shouldn't start an A.I. newsletter.

In my opinion, here are the strongest reasons you shouldn't.

There’s simply too much competition

There are ~15 newsletters all with more than 100k subscribers in the niche. And they're very hard to distinguish from each other. This has lead to newsletters selling at rates that are probably too low. Most of these newsletters have CPMs of $20-30. As soon as the market consolidates and/or more competition continues to creep in. The same set of advertisers are going to concentrate to a select few newsletters.

That's why starting out now you're 8-12months too late. If you don't already have the subscribers and revenue you're going to get out gunned. The bigger newsletters can simply spend more money on acquiring subscribers, hiring sales people and testing out new revenue streams. If you don't have a unique voice yet or a significant flow of cash, it's going to be super hard to compete.

But what's the reason behind everyone starting an A.i. newsletter? Because it looks easy. The Milk Road was sold for millions of dollars in just 10 months! The Hustle was bought for tens of millions and Morning Brew is doing north of $70 million in revenue per year.... As a newsletter!

“F*ck i can do that” is what everyone thought! But it's not that easy, it's simple yes. But not that easy.

Jack Raines put it brilliantly when he said;

I think the AI newsletters who will succeed are the ones that play different games and diverisfy their business. Here are a few examples of newsletters that are crushing it and what model they’re following:

The Morning Brew Model

The Rundown is doing this. Using the Morning Brew Model of expanding horizontally by starting multiple newsletters in adjacent niches, you make more. Because you can sell more advertisements per the same subscriber. So you're getting super cheap subscribers (since you pay for one subscriber to sign up to multiple newsletters). And you're able to make more per subscriber as a result. So you can get more subscribers cheaply and sell more advertisements easily

The Agency Model

Nathan Lands (from lore) teamed up with Tiny to create a generative A.I studio called Alphastudio.ai. With a high-ticket agency item and a good top of funnel approach (the newsletter) Nathan's revenue per subscriber can be incredibly high. Excited to see how this goes!

Education and Courses

Two of my favorite newsletters Neat Prompts & The Neuron are creating incredibly useful educational content. Again, positioning themselves as authorities on A.I using their newsletter. And then, using that attention to funnel subscribers into great courses that are higher-ticket. Genius.

Who else do you think is going to crush it in the space?

Regardless, these newsletters still all make damn good money selling advertisements.

Here are two lessons/tips to help you sell newsletter advertisements.

💰2 Sales Lessons of the day;

Closing multi-million dollar deals and 7 things you need to track starting now

1. A really effective sales strategy is just going above and beyond. Sales is a service, you're delivering an experience. SO how cany ou deliver a great service? Make the experience phenomenal. A great way to do this is remembering little things about the person you're talking to. Their favorite NBA team, where they live, interests etc.

Another really effective strategy, is delivering physical gifts. In a growingly digital world, small letters, bottles or presents are effective in standing out. In today's world the inbox is much heavier than the mailbox.

Sam Blond the previous CRO (Chief Revenue Officer) at Brex, shared that they closed 169 customers. All it cost was $15k worth of champange. Here's the step-by-step

2. One of the biggest mistakes i made early in sales was not tracking my performance. How can you improve if you don't know where you're strengths and weaknesses lie? So now i track these 7 things to make sure i've got a healthy pulse and that the sales pipeline isn't in risk of dying.

That’s all for today! This is the start of hopefully a very insightful and helpful newsletter that’ll be sent every week. So tell me what you think!

Preview of next weeks edition!

• A Deep Dive into a multi-million dollar newsletter software

• CPM vs CPC vs CPL? What the f*ck should you charge and how?

• My LinkedIn Outreach strategy playbook

• And more…

Meme of the day