🍿 A Dive into Industry Dive.... The $100M + Newsletter

Welcome

Whats up! Welcome to Wouters blog. It’s Wednesday! That means i’m going to be covering a 💰 Media Business Breakdown

• 🔥 Giveaway time…

Today we’re diving into Industry Dive. The Newsletter brand that makes >$100MM in revenue (crazy!) Lets…. ah i’m sorry in advance. But let’s dive in.

P.s, I’m building this newsletter in public! If you want to see the behind the scenes, follow me on twitter..

Follow me booty here lad.

BREAKDOWN
Show me the money! 

Industry dive makes money mainly from advertising and a few niche newsletters that are subscription based (cough cough, similar to Agora).

around 60% of revenue comes from newsletter advertisements. Interestingly enough they have an upsell to folks they work with — namely the Industry Dive content studio.

This studio creates marketing campaigns and drives $31MM in revenue! With over 2.5M subscribers and newsletters in 22 different industries it does make sense that they’d be able to service many clients.

The value of Industry Dive is their target ability though. they cultivate a place for very like-minded folks, folks with similar jobs, similar needs and wants.

This goes back to the idea that highly niched B2B marketing channels remain valuable — especially in a world of noise and saturation. High quality, specific audiences are just more valuable to marketers.

Because Industry Dive delivers news and trends tailored for industry professionals PER industry they have a strong audience with a voice of authority in the content they make. And because the help readers (decision makers) stay ahead in competitive industries through producing quality and specific content — they can attract higher CPMS and high value marketers.

This is doable in many industries. But Industry Dive specifically loves the newsletter medium. Why are email subscriptions the number one priority for Industry Dive?

Well the main reason for this is that email is a push platform…

This is because everyone can subscribe to the daily newsletter for free, organic conversion from industry Dives´s websites are the main source of email subscribers.

They use a mobile first approach, across Industry Dive´s network, 40% of users use the mobile version (including tablets).

LEARNING
How can you copy what worked from Industry Dive?

Now this is all useless information unless we act on it… SO here are some key learnings:

• Focus on Niche Markets with High Capital Spending

  • By targeting specific industry sectors that have high capital expenditures, there is an opportunity to attract a highly engaged and valuable audience. Similar to Industry Dive, focusing on niche markets can lead to the creation of multiple $10-20M

• Adopt a Mobile-First Approach

  • Given the increasing consumption of content on phones , adopting a mobile-first strategy in content creation is crucial. This approach should cater to the user experience on mobile devices, ensuring accessibility and engagement, as highlighted by Industry Dive's emphasis on mobile users constituting 40% of their audience.

These strategies we can steal from Industry Dive's successful business model, focusing on targeted digital advertising, content marketing, and ofcourse leveraging a strong email base to build a profitable and sustainable business!

I hope the email today was helpful! Make sure to forward this to anyone if you thought it was useful :)

wait…
BEFORE YOU GO!

Need Help?
Time to help. Need Sales Advice? I got you..

Are you running a newsletter right now and are looking for an external sales-experts opinion on wtf is going on?

I’ve helped sell millions of dollars worth of newsletter advertisements. IF you want consulting advice i’m available for calls.

Reply to this email if you’re interested with your problem(s) + budget.

Don’t forget

Don’t forget to come back for Fridays newsletter where I will cover:

• A breakdown on Jane Pratt, the Magazine Mogul whose career is a learning rollercoaster on DOS and DONTS for starting a media brand in 2024..