🍿Want a succesful newsletter? Avoid this...

Welcome 

Whats up! Welcome to Wouters blog. It’s Monday! That means i’m going to be covering:

• 🤫 Secret / Operator Secret

• 💰Deals of the Week

• 🔥 Trending Right Now

Oh and by the way. Happy New Year! Reply with your biggest goal of 2024, ill keep you accountable.

P.s, I’m building this newsletter in public! If you want to see the behind the scenes, follow me on twitter..

Follow me booty here lad.

SALES SECRET OF THE WEEK
So you have a newsletter — avoid this

Newsletters are 𝗮𝘄𝗲𝘀𝗼𝗺𝗲 but let's talk about some of the downsides. I think a lot about inversion because of Charlie Munger’s recent passing.

Inversion is looking at your problem with the opposite framing. Instead of asking “how do i become succesful” ask how you will fail, and avoid doing those things. It’s why Buffet/Munger are quoted saying something along the lines of “show me where I will die so i don’t go there”

I wanted to take this same principle and apply it to starting a succesful newsletter. So here are 4 real difficulties I think anyone looking to start a newsletter should be aware of.

1. Does it feel like pulling teeth to get (and keep) subscribers?

You can generate a ton through reddit,twitter and FB for free. Once you've got momentum, experiment with paid ads and decrease your costs by using boosts/sparkloop. There are a ton of materials out here on how to grow your NL. This shouldn't hold you back but be aware it can be hard.

2. Got more freebie lovers than paid subscribers?

Yup, making money from newsletters is harder than it looks.

You can use Open Rates to sell advertisements and create a super valuable offering to convert folks to your premium NL.

3. Running out of fresh content ideas?

I have this happen a lot, it happens to the best of us; maintaining an 'idea factory' is tough. I'm struggling with this writing my own newsletter. Try to look at the content you consume, use that as inspiration.

4. Feel like there aren't enough hours in the day to manage your newsletter fully?

You're not alone, time management can be a beast. Try to hire VA's or Use tools to automate as much repetitive task as possible.

DEALS OF THE WEEK
The Athletic Gets A New Investment

• Ladbible owner acquires US women’s brand Betches (a media and entertainment brand for women) for $24m

• Literally Media Acquires Mel Magazine From Recurrent Ventures

• Global signs major podcasting deals with US-based iHeart Media and The Athletic

• SoftBank gets $7.6 billion T-Mobile stake windfall, shares soar

TRENDING
Links of the week

Most links are recaps of the year, i think the MFM podcast had a great yearly recap — Similarly i recommend reading the Axios article about what’s next for chat GPT given all the lawsuits. Especially the NYT one.

Type

Link

• Tim Ferriss: How I Wrote 5 #1 NYT Bestsellers | How I Write Podcast 

• We Filmed 131 Episodes In 1 Year… Was It Worth It? 

• The New York Times sues OpenAI, Microsoft over use of its stories to train chatbots

• Instagram Quietly Makes Share Counts Public

• 'This Is Transformative': Why Google Could Pay Billions to US Publishers in 2024

• Meta threatens to pull news from its apps in California

• What's next for ChatGPT

• Zaz’s Whale, Zucker’s Chase & The British Guys

• Elon Musk's X fails to block California's content moderation law

• Facebook's Meta fined for breaches of Italian gambling ads ban

Need Help?
Time to help. Need Sales Advice? I got you..

Are you running a newsletter right now and are looking for an external sales-experts opinion on wtf is going on?

I’ve helped sell millions of dollars worth of newsletter advertisements. IF you want consulting advice i’m available for calls.

Reply to this email if you’re interested with your problem(s) + budget.

wait…
BEFORE YOU GO!

Don’t forget

Don’t forget to come back for Wednesday’s newsletter where I will cover:

• A Media Business Breakdown like no other,

• and an incredible giveaway!