Welcome 

Whats up! Welcome to Wouters blog. It’s Monday! That means i’m going to be covering:

• 🤫 Secret / Operator Secret

• 💰Deals of the Week

• 🔥 Trending Right Now

P.s, I’m building this newsletter in public! If you want to see the behind the scenes, follow me on twitter..

Follow me booty here lad.

SALES SECRET OF THE WEEK
How to Send Cold emails

Most people think that to sell ads you have to send lots of cold emails.

I disagree. Instead you should hyper-target and hyper-personalize your campaigns. Here's why:

So everyone agrees sending cold-emails only works if the email is relevant right?

Well I think to be relevant you should try to understand who you're sending a message to. And that takes time.

Sure mass cold-emails can work, but i think it feels sloppy. Being relevant is key.

This means sending a message to:

• The right contact person.

• At the right time.

• With the right messaging.

So for example, DON'T email the CTO (wrong person), after a 50% layoff round on Christmas (brutal timing for a round of layoffs lol).

But how do you create relevant messaging?

Try to understand who your recipient is. Be clear on the value-prop / why you're reaching out to the person.

Understand why or give a reason for why you're reaching out to this person right now. (e.g. I just saw you sponsor newsletter X, or I saw you raised a seed round etc.).

Then you create a cold-email that follows AIDA.

Attention.

Interest.

Desire.

Action.

If you understand who you're contacting and why (aka having relevant messaging), you can do this easily. It just takes time but should result in more effective cold-emails. And hopefully as such, more sales.

Friendly reminder to get your limited 3 day free trial for Open Rates. The tool i built that helps you find and convert newsletter sponsors in your niche.

Learn more

DEALS OF THE WEEK
$1.5 Billion, Meta Ads Change and M&A Activity in 2024…

These are the most interesting and biggest media deals that are happening right now and why they matter:

• DoubleVerify Expands Assurance Partnership With Meta

  • Are things changing with Meta? Advertisers will now be able to access an extra level of assurance over their ad placement, with data measurement platform DoubleVerify through brand safety and suitability coverage.

• Vodafone signs $1.5 billion Microsoft deal for AI, cloud and IoT

  • Vodafone has agreed a 10-year partnership with Microsoft to bring generative AI, digital, enterprise and cloud services to more than 300 million businesses.

• Hollywood Huddle: Media Companies Headed To Bundles, M&A In 2024

  • When it’s cold outside, even metaphorically, huddling together is a smart strategy. The article suggests to expect a lot of huddling ahead, whether it’s mergers & acquisitions or proliferating bundles of supposedly competing streaming services.

TRENDING
Midjourneys Magazine, Tik-Tok Music-Generation and Radio isn’t slowing down??

In this section i gather the most interesting links that are trending now:

• New CNN CEO outlines digital strategy, hints at subscription product

• Midjourney Magazine Is Here—and It’s Soulless

• TikTok’s Testing an AI Song Generation Process

• MrBeast Uploads Clip Directly to X for the First Time as the Platform Leans Into Video Content

• Meta To Remove More Detailed Targeting Options for Ad Campaigns

• Radio shows surprising resilience even in a rapidly changing media world

Need Help?
Time to help. Need Sales Advice? I got you..

Are you running a newsletter right now and are looking for an external sales-experts opinion on wtf is going on?

I’ve helped sell millions of dollars worth of newsletter advertisements. IF you want consulting advice i’m available for calls.

Reply to this email if you’re interested with your problem(s) + budget.

wait…
BEFORE YOU GO!

Don’t forget

Don’t forget to come back for Wednesday’s newsletter where I will cover:

• A Media Business Breakdown like no other,

• and an incredible giveaway!